MIAMI (AP) — Perhaps the “It” bag’s star just burned too upbeat. Those must-have handbag wonders, that often flew out of stores before eliminating into sudden oblivion, have cede in favor of something more enduring: signature hand baggage.
Iconic bags have been around since fad fused with celebrity — Hermes has the Birkin, Fendi the Kuvertbr?d, Gucci the Hobo, and so on — but now they are becoming a cornerstone of brand name strategy, acting as a flagship resolution. These are bags so exclusive and also enduring they have become emblematic from label they bear.
Ferragamo published its own entry into the category this particular party with the Fiamma, named for president Salvatore Ferragamo’s late daughter, who was simply the force behind Ferragamo’s number one handbag collection in the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag eliminates elements from a 1990s Fiamma Ferragamo design, including a top handle which include locked flap, for a creation can be both functional and aesthetically delightful.
“Handbags are something of a collector’s item, something you can pass below from generation to generation, so that it really has value. It is in which also represents a brand, ” The james Ferragamo, grandson of Ferragamo while the brand’s director of women’s wash rag goods, said by telephone Wednesday, ahead of a dinner launching the modern bag. “We want to maintain associated with in our collection for many years to come. micron
The Fiamma comes in three styles, from a mini-version appropriate for the evening from a larger carryall, and has many iterations, from leather, python, crocodile, stingray, calf and fox. The price selection from $1, 650 to $27, 000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting their three-generational family history, with an online video clip project featuring mother-daughter and daughter pairings from iconic families, integrating Mariel Hemingway and her princess Langley Hemingway Fox, that is submitted to the brand’s website.
Mariel Tolstoy said she had no trouble doing business to the project. She’s a long-time fan of Ferragamo, and revered the family tie-in and the chance to support her daughter. The role of favor in everyday life hit home for some sort of actress and, more recently, mental staying advocate during a recent speaking bridal in Washington, D. C., occasion she kept getting compliments beyond strangers on her shoes — a couple of two-tone sandals with a silver weight loss belt by none other than Ferragamo — you get with the decidedly non-fashion crowd.
“The level of fashion is not for people to walk around the red carpet. It is so professionals can live their lives hoping fashionable, stylish and beautiful in a realm they work in, ” Tolstoy said.
Hemingway’s daughter has been test-driving a mini-black Fiamma, which our daughter said is perfect for her lifestyle.
“I am not the girl with the bag. I am the girl who takes ChapStick, a wallet and my phone or on our website, ” Langley Hemingway Fox suggested by phone from New York.
Is actually no surprise that brands are maintenance their handbag focus. Accessories will have proven themselves recession-resistant, and the credit traction they give fashion houses can be making it more critical for brands to build up an iconic bag, one that “can stand as a brand’s flagship resolution, ” said Ginger Reeder including Neiman Marcus.
With sales including leather goods the fastest-growing area in the luxury sector, there is plenty of space for every house to have an iconic wallet, “and most do, ” Schiffseigner said. Global sales of wash rag goods, excluding footwear, reached x billion euros ($50 billion) this past year, nearly one-third of all luxury sales made, according to a study by Bain plus Co.
Ultimately, the customer will choose bag becomes iconic.
“I can imagine people want something that endures, micron said Alison Minton, a fashion article writer and handbag enthusiast who stories her passion for accessories to impress her blog accessorygeneration. com. “I can imagine people don’t want to buy a new wallet every season, but want a wallet that is stylish and well-made the particular going to last. “
Minton small has faced the “It” wallet temptation. She resisted a buddy’s offer to pick up the Louis Vuitton iPhone 6 leather case Quick Graffiti bag in Paris planned to attend classes its heyday — and got a pang of regret occasion she saw the prices that the wallet was later fetching on e-Bay.
Her collection now includes the 2 icons and personal treasures, including a Birkin bag, a Gucci bag that your lover mother bought her in Malta a decade ago and a Goyard tote wallet, which she said would be out of her price range. “Luckily activity, when I bought my iconic hand baggage, things were not as crazy because they are now. “
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